It is entirely possible that the word “demystified” is one of my least favorite words in the English language. It’s a hokey word. Worse, any heading which contains it is usually followed by a collection of sentences, paragraphs, and thoughts which usually don’t help much.

This is my addition to that pile of non-demystifying rabble. But I maybe I don’t have to demystify anything. Instead, I’ll give you some ideas to help you avoid being mystified all together!

The Destructive Mindset of “Going it Alone”

Does this sound like you?

“I can’t just start throwing money at this problem. Pay somebody? Are yous stupid? I can do this. I know I can! Besides it’s only been a month since my website broke. I’ve still got enough time to figure it out… till I die.”

Face it. Your Ideas Are Bigger Than Your Capabilities

Being techy is handy. It has allowed me to build a tidy little business helping the non-techy. You may (or may not) be surprised to find out how many people actually consider themselves techy, when they clearly aren’t. I like these people. They’re rugged individualists like me. And like me, they’ve gotten themselves into trouble on more than one occasion, and have needed the help of someone more experienced to get the job done.

Think of it like this. If you spend two weeks trying to figure out how to do something, which would have taken someone else a two hours, how much did you really save? How much is your time actually worth? Furthermore, did you fix the problem? Are you totally sure you fixed it? Is it going to rear it’s ugly head later down the road?

The bottom line is that this is going to cost you one way or the other. So preempt the problem, determine how much you’re going to pay, and then go about finding a quality individual, or firm to outsource to.

You don’t need to do this on your own. And you shouldn’t.

I can’t fix my own car

It’s true. I would like to think that I have enough testosterone to figure it out, but alas my skeelz only go so far. I can change the oil and the filter, perform a tune up, and a few other things. But beyond that, I’m “mystified” by my car.

So, let’s think about this. If I had a delivery business and my car broke down would I

a.) take it to a professional, or,

b.) fix it myself?

Of course I would take it to my mechanic. The reason is simple. (NOW PAY ATTENTION)

Every day my car is down, I lose money.

Conversely, every day your website is down, or incomplete; or your squeeze page isn’t properly linked to your Aweber account; your permalinks are broken; you have a database error; your CSS is screwed; you’re infected with a virus; your typography is so bunched that it can barely be read; your site isn’t cross-browser compatible; you can’t get your sales videos to post right – IS A DAY YOU LOSE MONEY.

It’s simple. You either do the things every day that make you money, or you don’t. And spending 40 hours trying to figure out a new technology, costs you more than you save. While you’re trying to figure this crap out, your ideas are fading, and your motivation is getting sapped. With every frustrated moment you log off of the computer without a resolution, you’re losing the battle in the mind.

Some people give up because they can’t get the tech stuff down.

Isn’t that sad? I’ve known people, (I’ve talked them “off the ledge” in internet marketing forums), who quit, or were going to, because “it’s too hard” to get everything in place.

You don’t have to be like this. You can change. And it’s just a matter of perspective.

The Mindset That Will Change Your Internet Business

You need a team. And part of that, if you’re serious about IMing, is partnering with good people, i.e techies, programmers, graphic artists, mentors, partners and colleagues. Solomon tells us in Proverbs that “iron sharpens iron”. You need others to help you sharpen your ideas and make this work. And you need to let talented people hone your ideas with you.

And that may start with finding good techs to work with. Don’t go with a one-tech fits all, either. Find a multitude of people to partner with, and when a problem arises, outsource it.

We’d all like to think that we can do this on our own, and maybe some of us can. But, focusing on what you’re good at, and letting others do the same within your organization, is a surefire way to maximize every moment you spend at this endeavor, and get you one step closer to seeing real, lasting success.

In the next article we’ll go over some criteria to finding your little group of henchmen. I’ll cover the basics of some of the job boards, and give some ideas to those with limited (even super limited) budgets.